Relaunching the MBA at a leading UK business school

The business school found themselves in a market for the full-time MBA that is increasingly competitive. Consequently, market share had been falling and the position of their MBA in international rankings was in decline.

CarringtonCrisp was tasked with:

• Confirming the school’s competitor group
• Reviewing the current market offerings of the school’s competitor group
• Evaluating all alternatives for the future design and delivery of the school’s MBA program
• Considering the impact on rankings and School/University accreditations of a new MBA offer

We conducted extensive desk research, interviews with staff and employers, and focus groups with staff and current students in order to produce a set of four scenarios for the future of the school’s MBA offer.

Scenarios were then tested in an online survey with a panel of prospective international MBA students leading to a set of key criteria for the new MBA offer and recommendations regarding the development of the program.

This was then presented in full report form and at a meeting of the business school’s leadership group.

To find out how we can help with a project at your university or business school, please call us on +44 20 7229 7373 or email us at info@carringtoncrisp.com.