Tomorrow's MBA

Evolution or revolution - the future of the MBA?

While the MBA is not about to disappear, many schools are rethinking what an MBA means.  The global financial crisis of 2009 led many to doubt the value of the MBA, both students and employers.  While MBA degrees at many top schools continue to prosper, some of those at mid or lesser ranked schools have seen student numbers decline.

In 2009 CarringtonCrisp launched Tomorrow’s MBA, a study of prospective MBA students seeking to find out whether attitudes to the qualification had changed, what they wanted from an MBA and what content was a priority for an MBA programme.

The study has run annually since the 2009 crisis and the latest study reported in January 2017.  In that time, Tomorrow’s MBA has gathered views from more than 7,000 prospective students in over 90 countries. 

To find out more about some of the key findings in this year's report, you can read the launch blog on the CarringtonCrisp website by clicking here.  To be part of the next round of the Tomorrow's MBA study, running from early November 2018, drop us an email at and we'll send further details.

A PDF copy of the most recent report is available now and can be purchased for £230 by emailing us at or you can purchase by credit card by using the PayPal link below.  Once your payment has been received a PDF copy of the report will be sent to you by email.

Report cover with man running on his own


"Participating in Tomorrow’s MBA has been invaluable to the University of Sydney Business School as it seeks to grow its management education portfolio. It required very little administrative support from us and provided us with a wealth of data in the key factors that influence prospective students’ decision to consider MBA and just as importantly which MBAs they are more likely to choose.

Particularly significant for us was that Tomorrow’s MBA allowed us to look at changes in student attitudes and perceptions over a number of years and also provided us with the ability to examine similarities and differences in the responses of prospective students from different geographic areas.

The survey and its results produced some key insights that we have been able to use to identify opportunities to clearly differentiate our new  program offerings".

Nick Wailes, former Director of MBA programs, The University of Sydney Business School