What do you really know about your university/business school?

Why do students choose to study at your university/business school?
How do they make decisions about what and where to study?
What is the influence of price? 
What role do alumni play?
How significant are career services?
How does your offer compare with your competitors?

But also, what difference would it make if you had answers to these questions and many others?

More effective marketing spend.
Better quality applications.
Clear pricing strategy.
Stronger alumni relations.
Improved career services.

All of it adds up to enhancing your university/business school reputation whether it’s with current students, potential students, staff, alumni, corporates, government or a host of other influential and important audiences.

CarringtonCrisp provide group and bespoke research services for universities and business schools.  Qualitative and quantitative data can be collected using a variety of techniques – desk-research, interviews, focus groups and online surveys.

In 2015, CarringtonCrisp will run five group research studies for business schools:

  • The Business of Branding
  • GenerationWeb
  • Tomorrow’s MBA
  • Alumni Matters
  • Tomorrow's Masters

To participate in any one of the studies, get in touch at  In 2015, it will also be possible to subscribe to all five studies and further details can be found at

If you want to know more about our bespoke research services, just ask us or take a look at some of our case studies.



The AA Alumni/Member Survey Prize Draw Terms and Conditions

The prize draw for AA Alumni/Member Survey is open to all those completing the survey, except employees of CarringtonCrisp, their families, agents or anyone else professionally associated with the draw. It is a condition of entry that all rules are accepted as final and that those entering the draw agree to abide by these rules. The decision of the judges is final and no correspondence will be entered into.  Entries must be submitted by leaving your email address at the end of the survey and submitting your completed questionnaire. Entry is restricted to one per person.  No responsibility can be accepted for lost entries. The winners will be drawn at random from all email addresses sent by the closing date.  All entries must be received by the date that the survey ceases to be available for completion. The winners will be notified within 14 days of the closing date of the prize draw. There will be five winning entrants each receiving £50 in vouchers to spend at the AA bookstore.

  • “As we know, there are known knowns.
    There are things we know we know.
    We also know there are known unknowns.
    That is to say we know there are some things we do not know.
    But there are also unknown unknowns, the ones we don't know we don't know."
    Donald Rumsfeld