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The latest GenerationWeb study makes it clear that the decision where to study is dominated by the business school website, and increasingly social media is playing a part.  However, although more than 80% of students say they use their preferred social network on a daily basis, few are using i...Read More
Added by: Andrew Crisp
Career is the dominant theme in the results from the latest Business of Branding study.  Covering 8011 responses and 125 nationalities the new report provides data on a host of career, cost, brand, marketing, alumni and sustainability issues at business schools. Before studying students want t...Read More
Added by: Andrew Crisp

Brand Africa

Is there something special about communicating African business school brands?  Is there a distinct 'African' brand for business education? Drawing on recent research with some African business schools, Andrew Crisp from CarringtonCrisp will explore issues around branding African business schoo...Read More
Added by: Andrew Crisp
Andrew Crisp from CarringtonCrisp will be speaking at the forthcoming EFMD Undergraduate conference, taking place in Budapest from 5-7 October.  Examining the latest views of undergraduates, their attitudes to business education, school marketing activity and the impact of costs in their deci...Read More
Added by: Andrew Crisp
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Andrew Crisp's NAFSA presentation on The Power of Marketing: Standing Out In A Crowded E-World And Beyond has now been posted online.  The slides can be downloaded here. A handout has also been submitted to NAFSA and should be available on their site after the conference closes.
Added by: Andrew Crisp
CarringtonCrisp are working with Giselle Weybrecht, author of The Sustainable MBA, to add a new component to their long-running study, The Business of Branding.  This year's research study will have a specific set of questions looking at what's important for students in sustainability curricula...Read More
Added by: Andrew Crisp Tags: sustainability MBA
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