News

EFMD back businessschool.guru service

EFMD has entered into a strategic partnership with businessschool.guru to deliver members access to market research data to help run better business schools.  The businessschool.guru service is a new approach to market research from CarringtonCrisp, building on our 10 year record of delivering market intelligence, insight and analysis for business schools around the world.

Increasing global competition and rapidly changing markets mean schools need to focus on differentiating their offer, engaging their alumni, keeping degrees up to date and communicating clearly.  businessschool.guru helps business schools with all these tasks.

Five market research studies produce data on alumni, MBAs, MScs, school websites, brand, reputation and marketing. CarringtonCrisp provide analysis, insight and context to bring the data to life and make it relevant for a business school.

Whether a school wants to inform its strategy, improve market positioning, develop new degrees or build relationships with alumni, businessschool.guru offers individual school reports alongside global trends for each study.  Add in access to conference presentations, news from the global business education marketplace and a host of other benefits for those running business schools, and you have everything you would expect from a guru.

“The EFMD/businessschool.guru strategic partnership builds on our long standing relationship with CarringtonCrisp. For many years we have worked with CarringtonCrisp to provide our members with original research to help them build their business school offer. The businessschool.guru service extends and depends our relationship with CarringtonCrisp and offers a wealth of insights to our members as they look to the future.” said Prof. Eric Cornuel, EFMD Director General and CEO.

If you would like to learn more about how this strategic partnership can benefit your school and join the 32 business schools already subscribed, please contact Andrew Crisp andrew@carringtoncrisp.com or Sarah Hardcastle sarah@carringtoncrisp.com


If you have any other questions regarding how EFMD is supporting this partnership, please contact Matthew Wood at EFMD.

In 2015, business schools will be able to take part in five market research studies as part of the businessschool.guru service: 

GenerationWeb

Alumni Matters

The Business of Branding

Tomorrow’s MBA

Tomorrow’s Masters