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See the future of business education

CarringtonCrisp have published their new report on the future of business education which suggests demand from students and employers is growing for a more sustainable, international and technological future.  With much uncertainty in business education during the global financial crisis, CarringtonCrisp, supported by EFMD and ABS, launched the See the Future research study to better understand some of the key issues in business education over the next few years.

Working with 37 business schools CarringtonCrisp conducted an online survey that attracted 5365 respondents from 137 different nationalities.  Data was collected for the See the Future study in May 2013.  Respondents were prospective students, current students, alumni and employers.  Some of the key findings are set out below.

Value of a business education

More students value a business education to get a more fulfilling job rather than a more highly paid job;

Business in society

Over 70% agree that business models need to change to better engage with society

However 8% of prospective undergraduates disagreed that business leaders should behave ethically at all times,

Sustainability, ethics and corporate social responsibility

More than 80% of respondents agree that ‘sustainability and ethics should be embedded in all business education programmes’. 

Just under half of all respondents agree that ‘schools that don’t teach sustainability, corporate social responsibility and ethics should be ranked lower than those that do’,

Internationalism

While the USA and the UK remain the most popular destinations for international study, Singapore and China are on the rise, ranking 4th and 6th respectively with many respondents

More than 30% of respondents choose a international study destination because they are ‘attracted by the sporting and cultural profile of the country’

Technology

More than 50% of all prospective students agree that they ‘would not study a business programme in a MOOC’

Around half of all managers/directors agree that ‘I am uncertain of what a MOOC offers and how it can be part of a business degree’ and that ‘I would not recruit a graduate who had only studied online’.

Despite the uncertainty and upheaval in business education, between 70% and 80% agree that business is a force for good in society.  Demand for business education seems likely to remain strong, albeit with changing content, in different locations, delivered in new formats and with changed outcomes.

Copies of the full report are available for £360 (+VAT where applicable).  To purchase a copy of the full report, simply email us at: info@carringtoncrisp.com or purchase by credit card through PayPal on the See the Future page.

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