Branding a country as a business education destination

CarringtonCrisp has published its annual report on The Business of Branding, which this year focuses on the perception of countries as business education study destinations.  While the USA remains the most popular destination among international students, the percentage expressing a preference for study in the USA is down 5% compared with last year's report.  The UK is the second most popular destination, and despite Brexit fears, is selected by a larger percentage than last year, in part down to a weaker exchange rate and the unpopularity of some other countries.

A blog on some of the key findings from the study can be found on the CarringtonCrisp website.  A copy of the full report, can also be purchased on the website, and if you would like to know how your busienss school can get involved in the next round of The Business of Branding study, send us an email.