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Brand Africa

Is there something special about communicating African business school brands?  Is there a distinct 'African' brand for business education? Drawing on recent research with some African business schools, Andrew Crisp from CarringtonCrisp will explore issues around branding African business schoo...Read More
Added by: Andrew Crisp
Andrew Crisp from CarringtonCrisp will be speaking at the forthcoming EFMD Undergraduate conference, taking place in Budapest from 5-7 October.  Examining the latest views of undergraduates, their attitudes to business education, school marketing activity and the impact of costs in their deci...Read More
Added by: Andrew Crisp
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