Knowing yourself is one thing, telling others about you is another altogether. Defining values and building a brand are essential for a business school/university to succeed, but it’s also important to use the right tools to get your message across to the right audience.
What might have been solved by a newspaper advertisement and a brochure now needs to include online advertising, social networks, the university/business school website and multiple languages. All of this follows decisions about understanding the competition and being clear about what makes a university/business school/programme different.
CarringtonCrisp help universities/business schools translate data into winning design and create campaigns that reach the right audiences.
To find out how CarringtonCrisp can add a creative edge to your marketing with media planning or stand out design, contact us by email at firstname.lastname@example.org or by telephone at +44 20 7229 7373.
- "What is it that my product or service does that makes it different?
Give yourself the traditional 15-word-or-less contest challenge.
Take the time to write down your answer.
And then take the time to read it. Several times.
If your answer wouldn't light up the eyes of a prospective student or command a vote of confidence from an alumni, or - worst of all if it doesn't grab you, then you've got a big problem".
After Tom Peters