There's no question that digital engagement is key to attracting students, the question is what does it take to deliver effective digital marketing? 

What do prospective students want and expect from your website?
Where will they view that site - desktop, laptop or smartphone?
And what makes them stick on your site - design, content, navigation or something else? 
Are they just swiping away to a competitor site?

The GenerationWeb study has run over ten years, examining the internet habits of nearly 3,000 students and best practice across nearly 200 business school websites. 

Today business school's need to think not only about their website, but all their digital marketing from Facebook to LinkedIn to Twitter and a host of social media services around the world.  And it's not just what students look at, but what they look on?  More and more, prospective students begin their search on a smartphone.  What impression do students get from your digital presence? 


Read about some of the key findings from the 2017 GenerationWeb study in the News section.  To buy a copy of the 2017 GenerationWeb report for just £350 (plus VAT where applicable), you can use your credit card by clicking on the link below or drop us a line at and we will send an invocie together with a copy of the report.


To find out how your business school can take part in the next round of the GenerationWeb study in 2018, get an individual report on your school website and digital marketing, and benchmark against business schools from around the world, get in touch at  Participation in GenerationWeb 2018 costs just £1,800

Women using virtual reality headset