Is Executive Education the same the world over?

I recently took part in an excellent session at the Global Business Schools Network conference in Delhi.  The session, Successful Strategies:  Executive Education for Emerging Markets, had speakers from Fundacao Dom Cabral (FDC) in Brazil and the Indian School of Business (ISB).  However, although focused on emerging markets, at times it felt as though the session could have had a global remit.

Asked what was the most often sought content by participants and purchasers of Executive Education at their respective institutions, soft skills were to the fore, and leadership in particular.  Of course, leadership can mean many different things, but it certainly chimes with research carried out by CarringtonCrisp two years ago, and more recently with prospective MBA students.  In the CarringtonCrisp research, leadership was most often sought be corporate purchasers and most valued content by participants, often followed by soft skills rather than technical matters.

Next up was a question of what was the key trend from purchasers.  A clear focus on customisation was a feature of both the FDC and ISB experience.  Purchasers were less interested in the star performers who were perceived just to pull something off the shelf irrespective of the client.  Instead corporate buyers want something tailored to their particular needs, maximising return on their investment.  Again this was a trend that came through in the CarringtonCrisp research two years ago.

But here, paths divide.  The speakers, in particular, FDC, reported a growing trend in the desire of organisations to set up a corporate university.  However, much of the discussion then focused on what was meant by a corporate university?  The suspicion, in many cases, was that this often amounted to little more than a label, used by an organisation to describe a collection of courses provided internally, but often taught by external providers.

In the CarringtonCrisp research there was no growth noted in corporate universities.  If anything, economic conditions meant spending on executive education was slowing as companies sought to cut costs.  All of this could change, and a new program of research, looking at participants and purchasers in the executive education marketplace, run jointly with EFMD will take place in July with business schools from North America, Europe and Asia-Pacific taking part. 

If you would like to know more and find out how your business schools could be involved, contact Andrew Crisp at

Votes: 156


Arvind Friday 7th September 2012 - 04.05am
Dear Sir ,
I am a senior manager, a BE in Textle Engg. with 5 year post graduation experience. I wanted some executive program MBA which can elevate my current position to President/ CEO level in 5 years and of course my anual CTC from 20000$ to 400000$. Investment in a modular program I can think of upto 20000$. I am presently in a manufacturing company in India.
Executive Education Saturday 22nd September 2012 - 07.22pm
i thinks so its the same term but the education system differs all over the world in different nations.
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Kate Wednesday 20th February 2019 - 11.59pm
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Kate Wednesday 20th February 2019 - 11.59pm
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qwerty Thursday 21st February 2019 - 12.00am
qwerty Thursday 21st February 2019 - 12.01am
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