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10 years of CarringtonCrisp

Today, 14 November, CarringtonCrisp celebrates 10 years in business.  The first thing that Mary Lou Carrington and I did was to speak on the subject of branding to a conference run by the Association of Business Schools (ABS).  It was clear that day that there was an enormous need for som...Read More
Added by: Andrew Crisp
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The MBA market continues to be uncertain.  GMAC data suggests applications and employment are up, but at the same time the Admissions Director at Wharton has left following declining applications over a number of years.  So what should MBA Directors be asking about their programme?  ...Read More
Added by: Andrew Crisp
I’m guessing Roger Martin, outgoing Dean of the Rotman business school in Toronto isn’t a fan of Nine Inch Nails.  In the October issue of the British Airways ‘business life’ magazine, Nicholas Lovell writes about Trent Reznor, front man of rock band Nine Inch Nails, who...Read More
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On the surface, very little.  Perhaps it will provide an interesting new case study somewhere along the line for those interested in sports management.  For a few business school professors it’s an opportunity to raise the profile of their institution by offering a quote to the media...Read More
Added by: Andrew Crisp Tags: Gareth Bale David Beckham Manchester United Real Madrid
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Results from the seventh round of our annual GenerationWeb study will be published in July 2013.  One of the issues that is often raised in the report is the use of photography on school websites. Much photography seems to do little for an institution, consisting of nothing more than images of...Read More
Added by: Andrew Crisp
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There are many ways to determine international recruitment targets.  Past performance, cultural and historic ties, percentage of population under 18, GDP growth and size of the ‘middle class’ are all good indicators, although just picking one in isolation may not be ideal. However,...Read More
Added by: Andrew Crisp
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Whenever two or three MBA Directors or Deans are gathered together, the conversation almost inevitably includes a reference to the future of the MBA.  GMACs data on GMAT test takers shows many schools experiencing declining applications – only a majority of those offering online programme...Read More
Added by: Andrew Crisp Tags: Tomorrow's MBA GMAT
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One of the hot topics for debate at the recent EFMD Deans and Directors conference in Istanbul was the rise of online learning and, of course, the MOOCs (Massive Open Online Courses). It’s like a movie with the slightly sinister car in the rear view mirror, you’re not really sure if the...Read More
Added by: Andrew Crisp Tags: MOOC Coursera EdX Futurelearn EFMD Open University GenerationWeb
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Big corporate brands can always turn news to their advantage.  Large marketing departments and access to the latest technology can ensure rapid turnaround, although sometimes a simple tweet can be enough.  Some of the best examples followed the recent loss of the lights at the SuperBowl (h...Read More
Added by: Andrew Crisp Tags: SuperBowl Business School David Beckham Robin Hood
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Getting international recruitment right is a priority for many business schools.  In the UK, 86% of full-time MBAs are international students.  The costs of international recruitment and the potential returns are central to the sustainability of many business schools. The Economist recent...Read More
Added by: Andrew Crisp Tags: Indonesia GMAT Mexico Saudi Arabia Sweden South Africa India China
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