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Perhaps not surprisingly, I am rarely asked by our clients, how much should I spend on marketing?  Probably, as my answer in almost every case would be more than you are at present (I should declare an interest as I run a consulting firm working with higher education institutions).  Of co...Read More
Added by: Andrew Crisp

Right place, right time?

So much in life is about timing and advertising is no different.  This morning I woke up and turned on Twitter coming across an interesting piece in the New York Times about declining international applications to US universities and colleges.   No great surprise given the perceptions...Read More
Added by: Andrew Crisp
Ten years ago, CarringtonCrisp ran its first study of business school websites, WebWorks.  Much has changed, not just the name of the study. As we prepare to start the next round of the study, now called GenerationWeb, it seemed an appropriate time to look back, as well as forward.  Th...Read More
Added by: Andrew Crisp
In Shanghai at a conference for more than 200 international business schools recently, I was asked on numerous occasions, ‘Brexit?  What were you thinking?’  One Dean said he had heard from an Australian colleague that instead of getting one good application from the UK for an ...Read More
Added by: Andrew Crisp
Just like Mark Twain, reports of the death of the MBA are greatly exaggerated.  Yes, the MBA has been in better health, but it’s not about to go away.  However, for many providers, the Tomorrow’s MBA 2016 report from CarringtonCrisp, supported by EFMD, makes it clear that it ma...Read More
Added by: Andrew Crisp
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The social business school

Barely a week passes without someone questioning the future of business education.  At the EAIE conference in Liverpool a few weeks ago, there was even a session titled ‘What’s wrong with business education?’  Of course, there are many views of where business education s...Read More
Added by: Andrew Crisp
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With the Times Higher Ed running a seminar on Brand U HE, I was reminded of Tom Peters work on Brand U almost 20 years ago.  At the time, Tom Peters was writing about personal branding and wrote, “Ask yourself ‘What is it that my product or service does that makes it different? ...Read More
Added by: Andrew Crisp
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On the day the new THE World University Rankings have been announced, those looking for clues about the future of Higher Education might be better off scanning the technology press.  Much has been written about digital disruption of HE from the MOOCs to Sebastian Thrun’s nano-degrees, yet...Read More
Added by: Andrew Crisp
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It’s the last Monday in January, so it must be the FT MBA rankings.  I may sound as though I don’t get out much, but I always look forward to the rankings being published.  It’s not so much to see who is top of the pile, but to see how business schools are trying to sell ...Read More
Added by: Andrew Crisp
While deciding this post’s topic, I thought a good idea would be to answer questions such as “what is really specific about the Brazilian market that could appeal to Business School professionals?” However, what is specific about Brazil needs to be put in context, under the risk o...Read More
Added by: Andrew Crisp

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