Alumni Matters

Better business school alumni networks are driven by social media and digital engagement


Business schools need a greater focus on social media to engage alumni is one of the main findings from the latest Alumni Matters study.  Conducted amongst over 2,500 alumni from 86 countries, the 5th edition of the study reveals that the most frequent users of platforms such as LinkedIn and Facebook are the most engaged alumni.

The study analyses the alumni perceptions of business schools; their satisfaction with the alumni experience; what events and alumni benefits are typically offered, career support and alumni giving.

Whether seeking to involve alumni in fund raising, mentoring current students or acting as ambassadors, schools need to develop a compelling offer and invest in long term activities to communicate with, and ultimately engage alumni. While some schools have advanced alumni programmes, for many, there is still progress to be made

To use the latest Alumni Matters study for your business school, just drop us a line at and we'll let you have details how you can take part in the next round of data collection, receiving a report focusing on your alumni, an on-campus feedback session and a report examining global trends.

A copy of the new global Alumni Matters report can be purchased for just £350 by clicking on the link below and paying with your credit card, or send an email to and we'll send a copy together with an invoice.  If paying by credit card, you will receive an email upon confirmation of your payment and the report will then be forwarded to you by email.